Brand & Creative Leader
Brand Strategy & Identity Systems
I help organizations define what makes them distinctive — and build the systems that express that distinction with clarity and consistency.
With over 20 years of experience, I design and lead brand ecosystems that align strategy, identity, and execution across markets. My work includes global brand initiatives for LIXIL, Guggenheim Partners, and BNY, in close partnership with executive teams.
Born in Switzerland and professionally shaped in the United States, I bring a global perspective grounded in discipline, structure, and long-term brand stewardship.